OUR STORY
A better way came from real experience.
Like many pet owners, we became all too familiar with dog itchy paws, persistent dog licking paws, and sensitive skin that never seemed completely settled.
Over the years, nearly every dog we cared for experienced some form of paw irritation or skin sensitivity. Some struggled with constant licking and chewing, while others developed red, irritated paws that would repeatedly return. That punget cornchip alike ordour... Yep! It was oh smelly paws!
We explored countless options—from shampoos and balms to natural dog skin care products and veterinary-recommended solutions. Some provided temporary comfort, while others simply weren't practical for everyday use.
The more we searched, the more we realised we weren't looking for another quick fix. We wanted a gentler, more thoughtful approach to supporting dogs with itchy paws, dog paw irritation, and sensitive skin.
That search eventually led us back to New Zealand's remarkable botanicals. For generations, native plants such as Mānuka and Horopito have been traditionally valued for their unique naturally occurring compounds and their role in supporting skin health and balance.
Inspired by these botanicals, we created natural dog skin care solutions grounded in botanical knowledge—ITCH ITCH Oil—a simple, natural approach to everyday dog skin care.
Born from our own experience
Made for real pet problems
Thoughtfully formulated
Guided by nature and knowledge
Tested on the founder's dogs.MADE FOR REAL PET PROBLEMS
So we understand what pet owners go through.
Itchy PawsPersistent itching and discomfort
Excessive LickingConstant paw licking that never seems to stop
Sensitive SkinDry, rough, or irritation-prone skin
Moisture BuildupDamp, moisture-prone areas between the pads
Restless NightsDiscomfort that impacts rest for both pets and ownersDesigned to support dogs with itchy paws, licking, and skin discomfort using a gentle botanical approach.
PREMIUM INGREDIENTS
Less Ingredients. More Purpose.
We carefully selected just 8 natural ingredients and combined them in a balanced formulation designed to support sensitive, irritation-prone skin through everyday care.
Click an ingredient to learn more

ROOTED IN
The Uniqueness of Horopito and Manuka Oil.
New Zealand is home to some of the world's most distinctive botanicals. For ITCH ITCH Oil, we selected two native ingredients traditionally valued for supporting skin comfort and balance.


WHAT MAKES IT DIFFERENT
Natural NZ BotanicalsPowered by Mānuka and Horopito, trusted native ingredients.THOUGHTFULLY FORMULATED
Gentle, safe, and focused on supporting natural skin balance.
CRAFTED IN
New Zealand
We are proud to create our products in New Zealand using carefully selected ingredients inspired by nature.
SOURCING & SAFETY SEAL – BOTTLED AT THE SOURCE

Single Source Origin
Our Mānuka and Horopito oils are sourced directly from the farmers, meaning no middleman and is single source origin.

Bottled At The Source
To ensure our Mānuka and Horopito oils remain entirely unadulterated and undiluted, every batch is dispatched from the original supplier directly to the manufacturer.

Expertly Manufactured
Manufactured by one of the oldest manufacturer with experienced profeesionals and under strict quality controls by New Zealand's premier cosmetic formulation experts.

Secure & Tamper Proof
Bottling, labelling and cap closure is sealed by the manufacturer with tamper proof dropper.

FDA Approved Facility
Our manufacturer is also FDA approved facility, ensuring high standards of safety and quality.
OUR STORY
A better way came from real experience.
Like many pet owners, we became all too familiar with dog itchy paws, persistent dog licking paws, and sensitive skin that never seemed completely settled.
Over the years, nearly every dog we cared for experienced some form of paw irritation or skin sensitivity. Some struggled with constant licking and chewing, while others developed red, irritated paws that would repeatedly return. That punget cornchip alike ordour... Yep! It was oh smelly paws!
We explored countless options—from shampoos and balms to natural dog skin care products and veterinary-recommended solutions. Some provided temporary comfort, while others simply weren't practical for everyday use.
The more we searched, the more we realised we weren't looking for another quick fix. We wanted a gentler, more thoughtful approach to supporting dogs with itchy paws, dog paw irritation, and sensitive skin.
That search eventually led us back to New Zealand's remarkable botanicals. For generations, native plants such as Mānuka and Horopito have been traditionally valued for their unique naturally occurring compounds and their role in supporting skin health and balance.
Inspired by these botanicals, we created natural dog skin care solutions grounded in botanical knowledge—ITCH ITCH Oil—a simple, natural approach to everyday dog skin care.
Born from our own experience
Made for real pet problems
Thoughtfully formulated
Guided by nature and knowledge
Tested on the founder's dogs.MADE FOR REAL PET PROBLEMS
So we understand what pet owners go through.
Itchy PawsPersistent itching and discomfort
Excessive LickingConstant paw licking that never seems to stop
Sensitive SkinDry, rough, or irritation-prone skin
Moisture BuildupDamp, moisture-prone areas between the pads
Restless NightsDiscomfort that impacts rest for both pets and ownersDesigned to support dogs with itchy paws, licking, and skin discomfort using a gentle botanical approach.
PREMIUM INGREDIENTS
Less Ingredients. More Purpose.
We carefully selected just 8 natural ingredients and combined them in a balanced formulation designed to support sensitive, irritation-prone skin through everyday care.
Click an ingredient to learn more

ROOTED IN
The Uniqueness of Horopito and Manuka Oil.
New Zealand is home to some of the world's most distinctive botanicals. For ITCH ITCH Oil, we selected two native ingredients traditionally valued for supporting skin comfort and balance.


WHAT MAKES IT DIFFERENT
Natural NZ BotanicalsPowered by Mānuka and Horopito, trusted native ingredients.THOUGHTFULLY FORMULATED
Gentle, safe, and focused on supporting natural skin balance.
CRAFTED IN
New Zealand
We are proud to create our products in New Zealand using carefully selected ingredients inspired by nature.
SOURCING & SAFETY SEAL – BOTTLED AT THE SOURCE

Single Source Origin
Our Mānuka and Horopito oils are sourced directly from the farmers, meaning no middleman and is single source origin.

Bottled At The Source
To ensure our Mānuka and Horopito oils remain entirely unadulterated and undiluted, every batch is dispatched from the original supplier directly to the manufacturer.

Expertly Manufactured
Manufactured by one of the oldest manufacturer with experienced profeesionals and under strict quality controls by New Zealand's premier cosmetic formulation experts.

Secure & Tamper Proof
Bottling, labelling and cap closure is sealed by the manufacturer with tamper proof dropper.

FDA Approved Facility
Our manufacturer is also FDA approved facility, ensuring high standards of safety and quality.













